The Zuma Backpack Cooler doesn't just look “cooler” than those clunky ice chests, it’s also a roomy hiking backpack with two separate sections for a picnic and for your other essentials. Open up and say, "Ahhhh-some," with this travel cooler backpack, a stylish and lightweight ThermoGuard-insulated cooler backpack with a 20-can capacity and an upper mesh section to dry out your boardshorts. This picnic cooler bag also features two large exterior zipper pockets, two easy-access external beverage pockets, and air mesh shoulder straps make it easy to hike to that fabled camping beach. The Zuma is the perfect insulated lunch box for fishing, tailgating, hikes, picnics, heck it's even great as a work lunch bag - frankly, this picnic backpack simply belongs on your next adventure.